Game changer

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Survey examines how companies use design to up their game

From banking, media, retail, professional services, and everything in between, design continues to be a central part of marketing and branding strategies. How much? According to the “New Design Frontier” report by DesignBetter by Invision, 70% say that design is reshaping products, portfolios, and industry standards at their companies. The report, which queried 2,200 companies from 24 industries in 77 countries, took a deep dive into how design is helping change the game. Here’s a look at how design is being integrated into product decision-making and evolution:

Design is well integrated in the product development process
Design shares priorities and goals with key partners
Design sits together with key partners
Design leaders are peers with project management and engineering leaders