Survey examines how companies use design to up their game
From banking, media, retail, professional services, and everything in between, design continues to be a central part of marketing and branding strategies. How much? According to the “New Design Frontier” report by DesignBetter by Invision, 70% say that design is reshaping products, portfolios, and industry standards at their companies. The report, which queried 2,200 companies from 24 industries in 77 countries, took a deep dive into how design is helping change the game. Here’s a look at how design is being integrated into product decision-making and evolution:
Design is well integrated in the product development process
66%
Design shares priorities and goals with key partners
62%
Design sits together with key partners
57%
Design leaders are peers with project management and engineering leaders
53%